Write a letter to the editor of your local paper. You know your local issues. Make the case for Kael to local voters.
10 Quick Tips
• Check the guidelines for submission and allotted word count.
• Focus on one topic. If you have more than one topic to cover, write another letter.
• Be yourself. LttE in your own voice and words are the most powerful.
• Timeliness matters. When responding to an article or story, do it right away.
• Get right to the point. Focus on what’s most important.
• Be specific. Cite your sources.
• If you have special expertise or knowledge of the issue, include that in your letter.
• Personalize the issue. How does this impact real people (including you)?
• End with a call to action: what do you want readers to do after reading your letter?
• Be professional. Follow the submission guidelines and include your contact information.
If you’re stuck and don’t know how to begin, try one of these templates:
• State your topic. Make relevant points, include backup statistics if you have them, then finish with a personal note (ie why is this important to you or how does it impact you?)
• Use a current event, news story, or recent speech/social media post/email from a politician as a jumping off point (include a link) and respond to it.
• Tell a very short (2-3 sentence) personal anecdote, highlight the issue in your story, then explain why it’s important on a broader scale.
• Use a historical event or anniversary as context to comment about a current event.
Want More Tricks?
Use their words. When writing about a politician or candidate, check out your subjects website and include the language they use to make your point. Here’s a couple examples from Indivisible (but remember these can be positive statements as well):
“Congresswoman Sara prides herself on being an independent voice that’s above the fray in Washington. But so far this year, she’s been a rubber stamp across the board…”
“Congresswoman Sara ran for office as a fiscally-responsible conservative. That’s why it’s ironic that she’s considering voting for this bill, which ___.”
Point out the disconnect between their priorities and actions and what their constituents want. Or, point out consistency. Use current news stories, polls, other races etc. to bolster your argument.
A politician or political candidate’s entire political career is on record and up for discussion. Don’t be afraid to use past remarks or votes to add to your argument.
Record a message or endorsement, and we will share your message.
1. Think about what you want to say. You might want to include one or more of the following:
• Are you a new voter? Republican? Libertarian? Unaffiliated? Lifelong Democrat?
• Where do you live?
• What do you do?
• Why do you support Kael? What brought you to Team Weston?
• What are your hopes or fears for the future?
• End with a call to action. What do you hope viewers will do after watching your video?
2. Record your video
• Keep it under 2 minutes if possible.
• Make sure the light and sound are good
3. Upload your video to Dropbox (you don’t need a Dropbox account) https://www.dropbox.com/request/SgeZ2fd8CfRUEHcboGIE then email your permission to firstname.lastname@example.org
Example: I, [insert your name], give the Weston for Utah campaign permission to use the video I recorded and submitted on [insert the date].